‘Riga Black Balsam Currant’ releases Limited Winter Edition
Preparing for the feast time, JSC ‘Latvijas balzams’ has released in Baltic states a limited edition of ‘Riga Black Black Balsam Currant’ 0.7L bottles, decorated with a specialy designed label in Christmas and New Year mood.
‘We started to produce ‘Riga Black Black Balsam Currant’ in 2009. Since then sales both in Latvia and international market have shown a steady growth each year. During the last six years in Latvia sales figures have increased three times; the plan for this year is reach 12% growth. Whereas in international market the average growth has been even more rapid and reached 23%,’ says Global Brand Manager Māris Kalniņš.
’Riga Black Balsam’ is already available in more than 35 markets worldwide. More than 75% of produced ‘Riga Black Balsam Currant’ is being sold locally.
‘We are looking forward the further growth of this tasty and unique beverage in new markets next year. One of the keys to success we see cooperation with bartending federations and bartenders and positioning ‘Riga Black Balsam’ as a unique and diverse component of the various contemporary cocktails,’ tells M.Kalniņš.